FAQs
What should I budget for starting up or evolving my clinic to Physiomed?
While franchise fees actual costs for any new equipment, leasehold improvements and other opening expenses can vary considerably. For evolution clinics expect a total investment of $50,000-$150,000, including the cost of new equipment. This may be reduced if you already own the required equipment or if you choose to lease instead of purchase. Full details are published in the Franchise Disclosure.
Financing in the form of small business loans, other loans and lines of credit is available. Our financing partners, including the Bank of Montreal and Equilease, work with our potential Franchisees on a one-on-one basis to ensure proper financing.
If you’re interested in more information, please request more information and we’d be delighted to send you out a Franchise Information Package that contains more details, including a more breakdown of the estimated total investment.
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What will it cost me to open a Physiomed franchise?
Conversion clinics are projected to be $77-189k; Start-up clinics are $127-279. Note these costs are variable and may be affected by your actual set up, e.g., if you decide to purchase or lease. Full details are provided in our disclosure documents which you will receive during the evaluation process.
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When will I breakeven?
Breakeven will depend on your ability to execute our systems, and you abilities to run a clinic, including managing staff, service delivery and sales and marketing programs. Essentially there are too many variables to predict this. As part of the process you will be required to draft a business plan that will guide your clinic operations and give you your own guide to when you should achieve profitability.
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I need more customers. What kind of referral programs do you have?
This is often the first question that is asked of us. Though it is important to be able to bring new patients to receive your care, this is not the only reason you should decide to join Physiomed. We have multiple streams of patient referrals that have been built on the Economies of Scale model. Our marketing agents promote Physiomed to our Corporate customers and book patients directly into our franchisees’ scheduler. We have a partnership with the second largest EMR (electronic medical records) company in Canada that manages patient programs for MDs. They also book patient directly into our franchisees’ scheduler. And we also have a substantial stock of marketing programs within the Operations Manual – your Area Developer will work with you to determine the best mix and timing of all three elements to bring new patients into your clinic.
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How many clinics do you have?
As of March, 2010, we had 20 clinics open and 4 more signed up to open in the next quarter.
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How do I find an event near me?
Check our online calendar, or send an email to franchise@physiomedhealth.com
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What kind of staff do I need to have a Physiomed clinic?
Our clinics employ Chiropractors, Physiotherapists, Massage Therapists, Kinesiologists, Physiotherapy Assistants, Admin staff and Managers. In addition some clinics are now exploring whether to add in Naturopathic Doctors, Osteopaths and other therapeutic practioners. During the start-up/conversion process you’ll look at what staffing suits your geography and local demographics and put this mix into your business planning.
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What kinds of services do I need to offer to have a Physiomed clinic?
Our core services are based on Physiotherapy, Chiropractic, Massage and health products. In addition, we are actively looking at other healthcare services to add into our clinics. Once we determine a product or services suitability we will often test it in one or two clinics to analyse the results and then create treatment protocols and marketing materials (if appropriate) to roll-out to all clinics.
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You’re only in Ontario, Canada? When are you coming to other places?
We are actively looking for entrepreneurs, clinics and Area Developers across Canada. We are also registered to offer franchises in certain athe United States under the brand name of "Paradon Health". If you are interested in owning a healthcare franchise, please send us an email at franchise@physiomedhealth.com or call us at 1-877-433-3900.
To learn more about Paradon Health in the US, please click here to see more about our US Healthcare Opportunity.
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What kind of local marketing am I required to do?
You are required to perform some level of local marketing which may include local ads, yellow pages, patient referral rewards, local sports team sponsorship, internet advertising, event sponsorship – pretty much anything that you believe will generate the right brand awareness (and ideally traffic) for your clinic. The exact type of marketing is up to you, and may be governed by local regulations.
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I am an existing clinic that is converting to a Physiomed Franchise. Am I required to change my name?
In order to take advantage of the group marketing, name recognition and most of all, the recognition of the values that our Brand stands for, you must transition the name of you clinic to Physiomed, usually within 12-18 months. Clinics often start with both their old name and Physiomed together so that customers understand the transition, and then slowly phase out the use of the old name.
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Can you help me find staff to work in my clinic?
Yes, we have recruiting programs and compensation and benefit structures to help you attract and retain top talent. You will always make the decision of who you hire for your clinic. Some of our clinics actually share some specialized staff as they’re starting out until they get to the scale that they require a full-time staff member in house. This is one of the benefits of being a Physiomed Franchisee.
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What kind of training can I expect?
We provide initial training in our methods and systems to get you immediately immersed in our business model. This is supported by regular franchisee and Clinic Director training and other more functional specific programs. But we go well beyond "training". We have built ongoing "Learning" into the DNA of or organization. Sharing, challenging, piloting new ideas, leveraging ideas. Healthcare practitioners get together to participate in ‘rounds’ where they learn about new therapies, protocols and treatments. Your Area Developer or Area Manager will be a constant source of great ideas and learning as they share new and proven ideas across clinics in their area.
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